Do the Hard Things

If it was easy, anyone could do it and reaping the benefits.

If it was easy, most people would either just do it themselves or outsource it for cheap.

If it was easy, what makes you think you can do a better job than all the other people you’re competing with?

It’s easy to run on flat ground, but faster people can easily outrun you. That’s why you must run uphill and through difficult obstacles to make those with a natural speed advantage give up on the chase. That’s why you need to choose to do the hard things.

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